Approach 4: Innovating in Networks

Your added value =
The size of the pie when you are in the game
minus
The size of the pie when you are out of the game

B.J. Nalebuff & A.M. Brandenburger
Co-opetition

Traditional Innovation Management focuses on how to organize as a private company the internal processes, like roadmapping, programming, competence development, value proposition and technology development.

However, in the last three decades business have organized themselves in networks and there is a lot more interaction with the outside world to be managed in innovation.

It is thanks to Nalebuff and Brandenburger, who have been redefining terms like added value and competitors Also they have invented new terms, like complementor.

In this way, interactions with public organisations, regional and global industrial associations, NGO’s, media and the general public can be embedded in one strategic approach towards innovation. This is absolutely necessary to cope with the challenges of today.

Modern Innovation management implies to lead a collaborative network of internal and external actors to create and deliver new added value (additional pie) to its eco-system.

The more added value a player has, the more power it has to influence the network towards its ambitions.

Managing innovative networks feels like gardening. The grass decides whether it wants to grow and in what direction, the gardener can provide seeds, water, conditions for light and warmth, fertilizer, soil or regroup plants, but then he has to wait and see what happens. Like the gardener, the innovation manager is makingĀ  minimal high impact interventions to sustain the self-organisation power of innovative organisation and still make it develop coherently with the rest of the network.