Customer Co-creation!

Power of Crowd is in Co-Creation, Not Crowdsourcing

The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock Photo firms like ShutterStock or iPhotos) to the crowd.

http://www.innovationexcellence.com/blog/2013/08/26/power-of-crowd-is-in-co-creation-not-crowdsourcing/