Approach 2: Setting Strategic Directions

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

Robert Frost

Many managers think that avoiding uncertainties is a good thing to do.  And if you have a lot to lose, then that is a fair statement.

But there is also another way of looking at it, companies like Philips, Siemens, GE, Albert Hein, but also Microsoft, Apple, Google in their times have grabbed the risky opportunities and discovered new roads to fortune and became game changers.

It is also fair to say that many more people pursued similar ambitious dreams, but due to bad luck or just the wrong dream, they did not make it. An interesting  example is General Magic.

Industry Roadmap for the European Lighting Industry

Every once in a while organisations are confronted with situations that need bold steps, although wrong steps may have a huge impact and there is a lot at stake. Instead of wait and see,  it is an option to define stretched targets, although there is no guarantee that your organisation will meet them. If you don’t, you may run the risk that you have reached your targets, while your competitors managed to exceed them.

An example is the transformation that the Lighting industry is currently undergoing. It is moving to LEDs, it is moving towards digital, there is new biological functionality using light, focused on well-being and staying healthy.  I was asked to design and facilitate the proces of creating a vision and a roadmap with key people  in the Lighting industry. It is a good example to help the companies in the industry with there own ambitions, positioning and roadmap, but also in affiliated industries and the European Commission and Countries to have ambitions defined and a visionary roadmap drawn. Please click on the image above to see how the roadmap vision is structuring activities in the industry.