Challenging Assumptions On Brainstorming

Brainstorming is great fun, good for team building and a self-esteem builder. However, it does fail in one rather important way. It is not very good at providing you with creative ideas. It is even worse if you want a highly creative idea to implement. I have criticised brainstorming in the past, but I have yet to compile my anti-brainstorming thoughts into a single article. Until now! – See more at: http://www.innovationexcellence.com/blog/2013/09/20/brainstorming-is-not-very-creative/