Google Is Losing the War on Cookies And May Ditch Them In Favor Of A New User-Tracking Device
by JIM EDWARDS SEP. 18, 2013,
Google is working on an alternative ad tracking system that could replace cookies, according to USA Today. The new system is called “AdID,” and it would offer certain privacy and security enhancements over the cookie.
Cookies are little bits of code that advertisers and web sites drop into your browser as you surf the web. They track your web history, which advertisers use as a guide to your potential shopping interests.
Google has been slowly losing a war over the use of third-party cookies to track users on behalf of advertisers. You can see how gritty that was has become in this interview with executives from Mozilla, which makes Firefox.